 |
|
pharos 1 st -study is intended for recurring studies that are carried out for a long time by the same institute. In this case existing benchmarks and the so called institute-handwrtitings complicate a change of institute. To check at low cost and minimal effort wether a change to pharos is possible (stability of results although the institute is changed) we offer this specific design.
We‘ll explain the procedure using the example of an advertising copytest.Parallel to the copytest done by the current institute, pharos carries out a cpoytest with the same issue. The copytest done by pharos uses the same quota but is shortened to the most important elements. The designing of the copytest could be for example:
100 interviews with readers of the issue to be tested Shortened questionnaire (interviewlenght 10 minutes) Content of the questionnaire: - Questions concerning contact-quality
- Product interests
- Questions for one product line
- Copytest (maybe shortened number of tested ads)
- Demography
If there‘ll be a first cooperation after the institute-pretest, this pretest will be free of charge. In case of no cooperation after the pretest the charges will be approximately 1.000 to 1.500 € for the client depending on the length of the pretest. pharos will cover the rest of costs.
Because we consider the first cooperation as an extended pretest for final approval by the client we offer a 15% rebate.
pharos 1 st -study offers you the possibility to test a new partner to minimal charges and low cost in an empirical study.
To give you the chance to evaluate whether our bid is of economic interest to you we‘ll send you our 1 st -study brochure at your request. This brochure cpntains the costs and services for a concrete bid.